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Jeep unveils 2024 Wrangler, two new models at New York Auto Show

The Sport S 4xe and the Rubicon X join the Wrangler lineup.

TOLEDO, Ohio — Greater capability, new technology and advanced safety features are included in the latest edition of the Toledo-built Jeep Wrangler.

Jeep unveiled the 2024 model Wednesday at the New York Auto Show. The model year will include two new Wranglers - the Sport S 4xe and Rubicon X.

“The Jeep Wrangler is the archetypal adventure hero, embodying the spirit and the soul of the Jeep brand,” said Christian Meunier, Jeep brand CEO. “Since its introduction, we have sold almost 5 million Wranglers around the world, setting new levels of 4x4 capability with each new generation. Today, we are raising the bar once again by combining the most capable Wrangler to date, with more technology, comfort and safety features. This is a no-compromise combination enhanced by the freedom to choose from four different powertrains, including our electrified 4xe, which is the best-selling PHEV in America.”  

Credit: Jeep
(Left to right) New 2024 Jeep Wrangler Willys, Wrangler Rubicon 392, Wrangler Rubicon X 4xe and Wrangler High Altitude 4xe.

New features for the 2024 model year include the first full-float Dana rear axle, available 100:1 crawl ratio, new factory Warn winch and increased 5,000-pound towing capacity. The new interior contains available power front seats, 12.3-inch Uconnect touchscreen radio and standard side curtain airbags in the first and second rows.

The Wrangler and Jeep Gladiator are built at the Toledo Assembly Complex.

“The new 2024 Jeep Wrangler is an illustration of how powerful the Jeep community is and how they keep driving improvements based on their expectations of greater capability, advanced technology and more refinement,” said Jim Morrison, senior vice president and head of Jeep brand North America. “With the plug-in 4xe playing a lead role in the lineup, the new Wrangler takes the best and makes it better, with even more legendary 4x4 capability, thanks to our first full-float Dana rear axle that makes it possible for Wrangler owners to easily upsize tires; a more advanced and comfortable interior with a standard 12.3-inch touchscreen and available power seats tested for water fording; more safety and technology, including standard side-curtain airbags; and a stylish, fresh take on the iconic seven-slot grille that keeps the overall design true to the original.” 

Credit: Jeep
New 2024 Jeep Wrangler Willys

The 2024 Jeep Wrangler will be available in Sport, Willys, Sahara, High Altitude, Rubicon and Rubicon 392 models. Ordering is open now and vehicles will start to arrive in U.S. Jeep dealerships later this year.

You can view the full announcement here.

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