Aug. 3 in National Mustard Day. Why? We don't know.
So French's decided they wanted to celebrate by releasing mustard ice cream on National Mustard Day.
READ MORE: French's Unveils Mustard Ice Cream
Why? We don't know that, either.
But what we really, REALLY don't know is why Oscar Mayer decided to get in the game with an Oscar Mayer Ice Dog Sandwich.
Yes, this is real life.
The hot dog brand took a jab at French's for their simply mustard ice cream, asking, "Who eats just mustard?"
So Oscar Mayer created an ice cream sandwich with hot dog-infused ice cream with real bits of candied Oscar Mayer hot dogs and spicy mustard.
The company says the Ice Dog Sandwich was created in honor of National Ice Cream Sandwich Day, which is Aug. 2.
You can only get the questionable sandwich in New York during the week of Aug. 12 when the Oscar Mayer Wienermobile will go around Manhattan as an ice cream truck.